Journal of Global Scholars of Marketing Science

2007 - 2025

Current editor(s): Seong-Yeon Park

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Volume 35, issue 2, 2025

AI chatbots with visual search: Impact on luxury fashion shopping behavior pp. 99-117

Le Qi, Eunju Ko and Minjung Cho

How gender suggestive tourism brands influence consumers’ purchase intention pp. 118-137

Honglei Liu, Lanqiao Liu, Xiaorong Zhang and Daoming Xu

Social media influencer attributes and purchase of counterfeit fashion goods: Self-determination as a mediator pp. 138-161

Tamil Selvi Renganathan, Mei Teh Goi and Chai Lee Goi

The influences of aura and anthropomorphism of virtual humans on perceived interactivity and purchase intention pp. 162-179

Juran Kim and Joonheui Bae

Impact of the expected B2B internal customer experience on intention to adopt artificial intelligence (AI) pp. 180-196

Dong-Hwan Park, Qi Jiang and Kyung Hoon Kim

How experiential creation drives use experience in the metaverse: Focused on the interaction effect between item popularity and need for uniqueness pp. 197-207

Sung Hun Bae and Joonheui Bae

Opportunity or threat? The effect of implicit belief and uncertainty avoidance on job replacement pp. 208-224

Tam Duc Dinh

Volume 35, issue 1, 2025

Exploring the influence of environmental, utilitarian, and hedonic factors on consumers’ intention to purchase and recommend handicraft products pp. 1-23

Arunava Dalal, Subhajit Bhattacharya and Subrata Chattopadhyay

Impacts of personality traits of sustainability-oriented CEO, perceived environmental friendliness and organizational agility on repurchase intention pp. 24-40

Sang-Chul Son, Soo-Cheol Jeong and Kyung Hoon Kim

Do not buy this! Strategic self-anticonformity as an advertising tool to increase attention and boost purchase intention pp. 41-60

Monika Rawal, Jose L. Saavedra Torres, Ramin Bagherzadeh, Ashok Bhattarai and Ash Zaad

The impact of public self-consciousness on purchase intentions: Roles of self-disclosure and avatar identification pp. 61-75

Thi My Bui, Miyea Kim, Qi Jiang and Kyung Hoon Kim

How perceived brand localness affects purchase intentions: Examining the role of brand authenticity pp. 76-97

Chenyu Zhang and Bangwool Han

Volume 34, issue 4, 2024

Beyond credit cards: A TEP perspective on buy-now-pay-later adoption pp. 459-484

Ritika Dadra, Abhishek Sonavane, Srishti Bachwani and Chandan Kumar Behera

How does omnichannel retailing deliver customer value? Insights from science mapping and future agenda pp. 485-512

Omkar Dastane, Garry Wei-Han Tan, Muhammad Rafiq and Shalini Aggarwal

What triggers customers’ privacy protection behavior: The effect of surveillance cameras and data collection disclosure pp. 513-533

Chong Fo Lei and Henrique Fátima Boyol Ngan

Being moral motivates consumers to work harder and accept challenges pp. 534-558

Anirban Som

Food marketing communication targeting children: A content analysis of research literature (2000–2023) pp. 559-583

Fariba Esmaeilpour and Mitra Shabani Nashtaee

Talk to engage: The influence of smartphone voice assistants on consumers’ brand engagement pp. 584-608

Hafizah Omar Zaki, Nor Asiah Omar, Sharizal Hashim, Yusniza Kamarulzaman and Suddin Lada

Volume 34, issue 3, 2024

Utilizing gain and loss message framing for consumers: A Machiavellian perspective pp. 305-324

Prachi Gala, James Blair and Matthew Lunde

The evolution of customer engagement in the digital era for business: A review and future research agenda pp. 325-348

Tareq Rasul, Sumesh Nair, Nikolina Palamidovska-Sterjadovska, Wagner Junior Ladeira, Fernando de Oliveira Santini and Islam Elgammal

Breaking barriers: How race shapes service expectations across actors and contexts pp. 349-365

Ayşe Banu Elmadağ, Mehmet Okan and Gallayanee Yaoyuneyong

Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology pp. 366-392

Avinash Rana, Vishal Soodan, Ashwani Kumar, Nirma Sadamali Jayawardena, Park Thaichon, Kamal Gupta and Nripendra P. Rana

The current state of big data analytics research in marketing: A systematic review using TCCM approach pp. 393-415

Christine Ye

I think I can, I think I can; A qualitative investigation of celebrity endorsement and meaning transfer’s role in building consumer self confidence pp. 416-438

Delancy H.S. Bennett and Cecilia Ruvalcaba

Impact of artificial intelligence (AI) chatbot characteristics on customer experience and customer satisfaction pp. 439-457

Yunho Park, Jaehun Kim, Qi Jiang and Kyung Hoon Kim

Volume 34, issue 2, 2024

The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention - focus on VIP customers pp. 123-142

Wonbae Pang, Eunju Ko and Minjung Cho

Short and sweet: How product quality uncertainty, review length and richness shape review helpfulness pp. 143-162

Yiru Wang, César Zamudio, Hua Meng and Robert D. Jewell

Switch or continue to use? An empirical investigation into mobile payment applications pp. 163-185

Monica Law, Mark Ng and Yuk-Kwan Sarah Lai

Beyond looks: How designer cues win over customers through social value, self-expression, and design involvement pp. 186-206

Elif Idemen and A. Banu Elmadag

Influencer-driven loyalty: Understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty pp. 207-230

Suhaib Ahmed, Abdul Ghaffar, Syed Shahid Zaheer Zaidi, Tahir Islam, Muhammad Mumtaz Khan, Fazila Islam, Tomas Kincl and Altaf Ahmed Sheikh

‘From fail to prevail’: How a salesperson’s communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal pp. 231-252

Jieqiong Luo, Je Eun Yoo and Jeong Eun Park

Exploring the strategic role of Marketer-Generated-Content analytics towards Airbnb hosts sales optimization pp. 253-282

Manojit Chattopadhyay and Debdatta Pal

Beyond skin-deep: Triple roles of salesperson attractiveness and consumer bargaining styles pp. 283-304

Apiradee Wongkitrungrueng, Krittinee Nuttavuthisit and Sankar Sen

Volume 34, issue 1, 2024

An introduction to the “The role of inclusion, diversity, equity, & access (IDEA) in today’s global marketing environment” special issue pp. 1-4

Ania Izabela Rynarzewska, John F. (Jeff) Tanner and Diane R. Edmondson

Being inclusive means being accessible: Problems with digital media for visually impaired consumers pp. 5-18

Mary Anne Raymond, Hillary Ruth Smith and Les Carlson

From racialized brands to authentic brands: Dynamic conceptual blending pp. 19-44

Esi A. Elliot, Carmina Cavazos and Ai Ming Chow

The effect of equity initiatives by gendered brands pp. 45-56

Dolph F. Nelson, Laura Boman and Ganga S. Urumutta Hewage

Let’s not talk about men: When meaningful female-to-female interaction and dialogue drive higher box office sales pp. 57-70

Robert D. Evans, I. Karabas, Y. Andonova and L. Nochebuena-Evans

Antecedents and consequences of the disability stigma for frontline employees: A qualitative study pp. 71-89

Landon M. McFarland and Joanne M. Tran

Effects of empathy and egoism on CSR perceptions and consumer buycotts: Lessons learned during global crisis in support of equitable business practices pp. 90-107

Ania Izabela Rynarzewska, Stephen A. LeMay, Marilyn M. Helms and Eliza Hetrick

A micro-level perspective to fostering IDEAs in the classroom and beyond pp. 108-122

Somjit Barat

Volume 33, issue 4, 2023

The effect of luxury brands’ sustainable fashion marketing types on authenticity, brand attitude, and purchase intention pp. 497-512

Hojae Lee, Eunju Ko and Sanghoon Lee

Temporary love: A love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness pp. 513-535

Aarti Saini, Muhammad Kashif and Silvia Platania

Learning to be consumers of “smart” retail channels: The baby boomer experience pp. 536-560

Zachary Robichaud and Hong Yu

Influences of symbolic capital on destination brand equity pp. 561-576

Juran Kim and Joonheui Bae

Impact of video product presentation and scarcity claim on mobile-based impulse buying pp. 577-601

Priyanka Gupta, Sanjeev Prashar, Chandan Parsad and Tata Sai Vijay

Subduing effects of personal norms on materialism fostering green purchase behavior: Modified norm activation model perspective pp. 602-625

Anand Jhawar, Duraipandian Israel and Prashant Kumar

The dark side of surge pricing and the mitigating role of information disclosure pp. 626-645

Ashok Bhattarai, Maryam Farhang, Mavis T. Adjei, Jose L. Saavedra Torres and Ash Zaad

Volume 33, issue 3, 2023

Luxury product and brand purchasing behavior: A conceptual perspective pp. 327-331

Antonia Correia and Metin Kozak

How do customers respond to external store environment? Analyzing the new luxury segment pp. 332-348

Francesco Raggiotto, Michela C. Mason, Andrea Moretti and Adriano Paggiaro

Mapping the most competitive journals in advertising research. A bibliometric analysis in a 25-year period pp. 349-381

Leslier Valenzuela-Fernández, Ignacio Munoz Quezada and José M. Merigo

Selling the value: Perceptions of value from key stakeholders in university sales centers pp. 382-401

Matthew M. Lastner, Lisa L. Scribner and Mark J. Pelletier

So, you want to start a sales center? An organizational learning approach to sales center formation and growth pp. 402-428

Cindy B. Rippé, Shannon Cummins and Olivia J. DeGeorge

Teaching Integrated Digital Prospecting in the advanced sales course pp. 429-443

J. James Fyles and Bonnie S. Guy

Elucidating strategic patterns from target customers using multi-stage RFM analysis pp. 444-474

Manojit Chattopadhyay, Subrata Kumar Mitra and Parikshit Charan

The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR) pp. 475-494

Abdul Ghaffar, Tahir Islam, Tomas Kincl, Abdul Hakeem and Anshuman Sharma

Correction pp. 495-495

The Editors

Volume 33, issue 2, 2023

Diffusion of moral behavior on a collaborative consumption platform: Dual mechanisms of deindividuation and self-presentation pp. 167-185

Joonheui Bae and Kyung Hoon Kim

Exploring the Effect of Personality Congruencies on Brand Identification and Purchase Intentions pp. 186-209

Nilesh Arora, Sanjeev Prashar, T. Sai Vijay and Chandan Parsad

Consumers’ acceptance of social commerce during COVID-19 lockdown pp. 210-230

Zaryab Sheikh, Abdul Ghaffar, Tahir Islam and Altaf Ahmed Sheikh

Influencing students into sales careers through a speed selling event pp. 231-247

Lucy M. Matthews and Diane R. Edmondson

Are structural equation models theories and does it matter? pp. 248-263

David Trafimow, Michael R. Hyman and Alena Kostyk

Demystifying the green purchasing behavior of young consumers: Moderating role of green skepticism pp. 264-284

S. M. Fatah Uddin, Mohammed Naved Khan, Mohd Nishat Faisal and Mohd Danish Kirmani

Does gamification effect customer brand engagement and co-creation during pandemic? A moderated-mediation analysis pp. 285-311

Raouf Ahmad Rather, Shakir Hussain Parrey, Rafia Gulzar and Shakeel Ul Rehman

Haute couture-to-table? A study of luxury fashion-brand restaurants/Cafés pp. 312-325

Chihchien Chen, Esther L. Kim and Markus Schuckert

Volume 33, issue 1, 2023

Marketing in the metaverse: Moving forward – What’s next? pp. 1-10

Isaac Cheah and Anwar Sadat Shimul

Perceptions on services in Ceará-Brazil luxury hotels registered on TripAdvisor pp. 11-30

André Riani Costa Perinotto, Janaina Cavalcante Farias Camarço, Solano De Souza Braga and Marina Furtado Gonçalves

The strange bedfellows of packaging cues and religiosity pp. 31-44

Abou Bakar, Hiba Khan, Noor Hazarina Hashim and Richard Lee

Structural relationships between safety attachment, experiential co-creation and future experiential intentions in the tourism industry pp. 45-69

Hung-Che Wu, Ya-Yuan Chang and Tsung-Pao Wu

Collaborative consumption participation intentions: A cross-cultural study of Indian and U.S. consumers pp. 70-89

B. Yasanthi Perera, Pia A. Albinsson, Lubna Nafees and Lucy Matthews

Tangible and intangible quality cues in service advertising: A construal level theory perspective pp. 90-106

Utkarsh

Does CSR influence sustained competitive advantage and behavioral outcomes? An empirical study in the hospitality sector pp. 107-132

Tahir Islam, Mumtaz Khan, Abdul Ghaffar, Ying Wang, Muhammad Shujaat Mubarik, Imtiaz Haider Ali, Zubair Ali Shahid, Mahmood Rehmani and Anshuman Sharma

Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity pp. 133-153

Chai Lee Goi, Fayrene Yew Leh Chieng and Mei Teh Goi

An exploratory study on the perceived agility by consumers in luxury brand omni-channel pp. 154-166

Sang-Chul Son, Joonheui Bae and Kyung Hoon Kim