Radio Station Characteristics and the Adoption of Satellite-Delivered Radio Programming

A. Joseph Borrell

Journal of Media Economics, 1997, vol. 10, issue 1, 17-28

Abstract: Nearly 20% of all U.S. radio stations use satellite-delivered programming as their primary programming source. This article, using a random sample of over 500 stations, offers an examination of which stations are likely to use this programming. Overall, such stations are more likely to be on the AM band, lower powered, serving a smaller community, and under less experienced ownership. Stations owned by corporations were also more likely to use satellite-delivered formats.

Date: 1997
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DOI: 10.1207/s15327736me1001_3

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