Theorizing Multichannel Media Economics: An Exploration of a Group--Industry Strategic Competition Model

Sylvia Chan-Olmsted

Journal of Media Economics, 1997, vol. 10, issue 1, 39-49

Abstract: This article explores a multichannel media competition theory. The proposed model applies the monopolistic competition industrial economics theory to analyze competition at the industry level, and simultaneously uses the oligopoly theory to study competition at the group level. Firms in the multichannel media industry are divided into different strategic groups based on the major strategic dimensions for group analysis. The theoretical relationship between strategic group configuration and group-industry market performance also is examined.

Date: 1997
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DOI: 10.1207/s15327736me1001_5

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