A Note on the Relations Between Circulation Size and Newspaper Advertising Rates

Robert Picard

Journal of Media Economics, 1998, vol. 11, issue 2, 47-55

Abstract: This article challenges the traditional illustration of the relations between circulation size and advertising rates used by educators. It does so by using a sample of newspapers and explores various regression trendlines and data display of the data obtained from the sample. I find that the relations are best explained by curvilinear rather than linear trendlines and suggest an improved illustration of the relations between advertising price and newspaper circulation.

Date: 1998
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DOI: 10.1207/s15327736me1102_3

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