Preserving Free Television? Some Empirical Evidence on the Efficacy of Must-Carry

George Ford and John Jackson

Journal of Media Economics, 2000, vol. 13, issue 1, 1-14

Abstract: In March 1997, the Supreme Court upheld the must-carry provisions of the 1992 Cable Act on the grounds that they insured the survival of the "free" over-the-air television. This article empirically evaluates the efficacy of must-carry in preserving free television and shows that non-network broadcast stations were able to increase viewer share after must-carry, lending support to the preservation rationale. The empirical analysis also indicates that this increase came exclusively from network stations, not cable programming.

Date: 2000
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DOI: 10.1207/S15327736Me1301_1

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