Book Review: Susan Tyler Eastman, Douglas A. Ferguson, and Robert A. Klein (Eds.). Promotion and Marketing for Broadcasting and Cable, Third Edition
Dane Claussen
Journal of Media Economics, 2001, vol. 14, issue 2, 125-127
Date: 2001
References: Add references at CitEc
Citations:
Downloads: (external link)
http://www.tandfonline.com/doi/abs/10.1207/S15327736ME1402_06 (text/html)
Access to full text is restricted to subscribers.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:taf:jmedec:v:14:y:2001:i:2:p:125-127
Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/HMEC20
DOI: 10.1207/S15327736ME1402_06
Access Statistics for this article
Journal of Media Economics is currently edited by Nodir Adilov
More articles in Journal of Media Economics from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().