Competitive Strategies in the Internationalization of Television: CNNI and BBC World in Asia
Seema Shrikhande
Journal of Media Economics, 2001, vol. 14, issue 3, 147-168
Abstract:
This study examines the case of two all-news channels, CNNI and BBC World in Asia, as examples of the internationalization of television. The focus is on the competitive strategies employed by these channels to establish a presence in Asia. Specifically, the roles played by competition, product customization, and distribution networks are examined. The case study method is used, and variables important in the process of developing international markets for media products are identified.
Date: 2001
References: Add references at CitEc
Citations: View citations in EconPapers (1)
Downloads: (external link)
http://www.tandfonline.com/doi/abs/10.1207/S15327736ME1403_2 (text/html)
Access to full text is restricted to subscribers.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:taf:jmedec:v:14:y:2001:i:3:p:147-168
Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/HMEC20
DOI: 10.1207/S15327736ME1403_2
Access Statistics for this article
Journal of Media Economics is currently edited by Nodir Adilov
More articles in Journal of Media Economics from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().