Competition for Readers Among U.S. Metropolitan Daily, Nonmetropolitan Daily, and Weekly Newspapers
David Coulson and
Journal of Media Economics, 2002, vol. 15, issue 1, 21-40
This study of 381 U.S. counties outside of central counties in metropolitan areas indicates that competition among newspapers in three layers of the umbrella model exists throughout the United States. However, the intensity of competition between some layers can vary greatly from county to county. The strongest and most consistent impact was between newspapers in the weekly and nonmetro daily layers. The strength of impact varied depending on whether the weeklies were paid or free.
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