Market Structure and Local Signal Carriage Decisions in the Cable Television Industry: Results From Count Analysis

Michael Zhaoxu Yan

Journal of Media Economics, 2002, vol. 15, issue 3, 175-191

Abstract: Using historical data collected by the U.S. General Accounting Office (GAO) in 1990 (GAO, 1990), a time when the must-carry rules were not in effect, this study empirically tested the effects of horizontal concentration, vertical integration, and other system-specific variables on cable operators' carriage decisions regarding local television stations. Results from the negative binomial regression model (a count model) indicate that horizontal concentration or firm size had a negative effect on cable system carriage of local broadcast stations, holding other factors constant. However, the study did not find any significant vertical integration effects on such carriage.

Date: 2002
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DOI: 10.1207/S15327736ME1503_3

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