Deliver on Sunday? Analysis of Daily Newspapers' Entry to Sunday Edition Publishing

W. Wayne Fu

Journal of Media Economics, 2003, vol. 16, issue 3, 189-205

Abstract: This article explores the economic factors that influence the decision of a U.S. nonmetropolitan daily newspaper to publish or not publish on Sunday. Probit and Tobit models are employed to analyze the entry of 213 small and medium-sized dailies in the Midwestern states into the Sunday-edition market. Variables of market characteristics and those related to inbound circulation penetration yield significant impact.

Date: 2003
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DOI: 10.1207/S15327736ME1603_4

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