Interactivity Potentials and Usage of German Press-Title Web Sites: An Empirical Investigation

Torsten Gerpott and Hendrik Wanke

Journal of Media Economics, 2004, vol. 17, issue 4, 241-260

Abstract: There is little empirical research to support the assumption that a higher degree of interactivity offered by popular press-title Web sites is positively related to frequency and extent of their usage. This study analyzes various facets of interactivity offered by 101 German-speaking press-title sites and their correlations with site-usage criteria. Findings suggest that, although specific interactivity features of online newspaper Web sites and a newspaper site's overall interactivity are significantly related to site-usage frequency and intensity metrics, interactivity facets of online magazines are not.

Date: 2004
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DOI: 10.1207/s15327736me1704_1

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