Interindustry and Intraindustry Competition in Satellite Broadcasting: A Comparative Case Study on the United States, Japan, England, and France

Seunghye Sohn

Journal of Media Economics, 2005, vol. 18, issue 3, 167-182

Abstract: This study explores the role of intra- and interindustry competition in the evolution of satellite broadcasting with case studies on the United States, Japan, England, and France. The case studies revealed that different patterns of inter- and intraindustry competition play a critical role in the business strategies of satellite broadcasters and their expansion in terms of subscription and market share. The findings of this research suggest that a policy framework that guarantees an adequate level of competition among content delivery technologies is required.

Date: 2005
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DOI: 10.1207/s15327736me1803_1

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