The Impact of Media Attention: Evidence From the Automobile Insurance Industry
M. Martin Boyer ()
Journal of Media Economics, 2006, vol. 19, issue 3, 193-220
This article studies the interaction between media attention and corporate pricing behavior in the American automobile liability insurance market. Theoretical models developed in the economic literature predict that greater media attention (be it electronic or print) should reduce prices in the markets and that greater prices in the markets should increase media attention. Using quarterly data on liability insurance premiums for 48 states from 1985 to 1993—a period that includes the great liability insurance crisis in the United States—I test 2 hypotheses that can be derived from the theoretical literature on the economic impact of the media on the pricing behavior of corporations. Empirical results show automobile liability insurance premiums were lower when media applied pressure on the industry, thus lending support to the theoretical prediction that news media influence corporate pricing behavior.
References: Add references at CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
Access to full text is restricted to subscribers.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:taf:jmedec:v:19:y:2006:i:3:p:193-220
Ordering information: This journal article can be ordered from
Access Statistics for this article
Journal of Media Economics is currently edited by Nodir Adilov
More articles in Journal of Media Economics from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().