Cognitive Shortcuts, the Constraints of Commitment, and Managers' Attitudes About Newspaper-TV Partnerships

Wilson Lowrey

Journal of Media Economics, 2006, vol. 19, issue 4, 241-258

Abstract: This study explores the degree to which news managers' attitudes toward newspaper-TV partnering reflect constraints from previous decisions and the pursuit of cognitive short-cuts rather than long-term, goal-oriented planning. Findings from a national survey revealed that the more deeply invested managers' organizations are in partnerships, the more favorable managers' attitudes are toward the idea of partnering, regardless of perceived benefits and costs. However, over time, managers are more willing or able to let observations shape attitudes.

Date: 2006
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DOI: 10.1207/s15327736me1904_2

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