Effects of Market Competition on Taiwan Newspaper Diversity

Ya-Ching Lee

Journal of Media Economics, 2007, vol. 20, issue 2, 139-156

Abstract: This study investigates effects of market competition on newspaper diversity in Taiwan. Using Simpson's D, this study found that overall newspaper market diversity increased after a new daily newspaper entered the market. Although overall diversity increased, the traditional newspapers decreased their content diversity. The new newspaper offered a higher level of content diversity than traditional newspapers, which differentiated themselves by becoming more specialized.

Date: 2007
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DOI: 10.1080/08997760701193761

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