Factors Affecting Hits in Japanese Popular Music

Sumiko Asai

Journal of Media Economics, 2008, vol. 21, issue 2, 97-113

Abstract: This article explores the hit chart period of Japanese popular music between January and March in 1990 and in 2004, using the survival model, and examines the factors involved in producing a hit. First, the results showed that fame of the artist, ties with other media, and compilation albums featuring several artists prolonged the hits chart period. Second, the music's survival period on the charts was shorter in 2004 than in 1990. This means that more titles appeared on the charts in 2004.

Date: 2008
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DOI: 10.1080/08997760802069895

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