An Examination of the Host Country Factors Affecting the Export of U.S. Video Media Goods

Sylvia Chan-Olmsted, Jiyoung Cha and Goro Oba

Journal of Media Economics, 2008, vol. 21, issue 3, 191-216

Abstract: The United States is by far the leading exporter of video media goods in the world. It is also the biggest investor in theatrical films, spending over $63 million per theatrical production and leading the world in box-office receipts. This article investigates the host country factors that have influenced the export of U.S.-based video media products, including film and television programs. It was found that economic environment, geographical proximity, technological infrastructure, and market size influenced the purchase of motion pictures and video programming from the United States. In addition, countries with better economic environments, implementation of intellectual property rights, political rights, larger market size and cultural differences, and language similarity seemed to import more heavily broadcasting content products from the United States.

Date: 2008
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DOI: 10.1080/08997760802300787

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