Comparison Between Early High-Definition Television Owners and Non-Owners

Michel Dupagne and Paul Driscoll

Journal of Media Economics, 2010, vol. 23, issue 4, 216-230

Abstract: A national random telephone survey was conducted to profile early high-definition television (HDTV) adopters based on demographics, media use, interpersonal communication, social participation, cosmopoliteness, perceived innovation attributes of new communication technologies, and ownership of communication technologies. Of all respondents, 21% reported owning an HDTV set at home. In the primary logistic regression, Web news reading, religious service attendance, complexity, trialability, and ownership of communication technologies were significant predictors of HDTV adoption.

Date: 2010
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DOI: 10.1080/08997764.2010.527226

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