The Effects of Outcome Uncertainties, Patriotism, and Asian Regionalism in the World Baseball Classic

Yi-hsuan Chiang and Wen-jhan Jane

Journal of Media Economics, 2013, vol. 26, issue 3, 148-161

Abstract: This article investigates the effects of patriotism and Asian regionalism on game attendance and television viewers by using World Baseball Classic match data. The micro data of TV ratings provides comprehensive insights into the behavior of TV viewers. The results imply that attendance and TV viewers are affected by patriotism and Asian regionalism. Patriotism and regionalism have a significant positive effect on TV ratings. Although total points scored and game uncertainty are not significantly related to attendance and TV ratings in the game-level analysis, total points scored are significantly positively related to TV ratings in the inning-level analysis. Coefficients of inning-level uncertainty are partially negatively related to Videoland Sport's TV rating. The evidence weakly supports the hypothesis of game uncertainty.

Date: 2013
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DOI: 10.1080/08997764.2013.811586

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