The Effect of Media Coverage on Employer Reputation

Martina Panico, Sascha Raithel and Elena Michel

Journal of Media Economics, 2014, vol. 27, issue 4, 181-198

Abstract: A growing body of research examines the formation of employer reputation. One potential driver is media coverage. Using content analysis data for media coverage and survey data, this study examines different dimensions of media coverage, namely, social and functional news and their impacts on employer reputation. Results show that in particular negative functional and social news affect employer reputation, although the impact of negative social news is more indirect and delayed.

Date: 2014
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DOI: 10.1080/08997764.2014.963228

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