Repeat Consumption of Media Goods: Examining Factors Affecting Repeat Theatrical Viewing of Movies

Byeng-Hee Chang, Sang-Hyun Nam, Sylvia M. Chan-Olmsted and Hun Kim

Journal of Media Economics, 2016, vol. 29, issue 4, 167-180

Abstract: This study explored the factors affecting repeat theatrical viewing of movies. Integrating content, social influence, and access/competition variables, the analysis reveals that the drivers of theatrical repeat viewing are different from those for box office performance. For example, the effects of genre, transmedia content, and audience review were significant only for the latter and factors such as movie length, critics’ review, and level of news coverage actually played a negative role in the repeat consumption.

Date: 2016
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DOI: 10.1080/08997764.2016.1239622

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