Game Outcome Uncertainty and the Demand for International Football Games: Evidence From the German TV Market

Dominik Schreyer, Sascha Schmidt () and Benno Torgler

Journal of Media Economics, 2017, vol. 30, issue 1, 31-45

Abstract: This article adopts a comprehensive 2-step approach to dissolve recent confusion regarding the role of game outcome uncertainty in the TV demand for international team sports. Analyzing the German TV demand for 457 international football games broadcasted during 6 Fédération Internationale de Football Association World Cups and 5 Union des Associations Européennes de Football European Championships and 287 international games played by the Germany national football team, this study reveals that solely the demand for friendly games is affected by increasing uncertainty regarding the expected game outcomes.

Date: 2017
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DOI: 10.1080/08997764.2017.1281818

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