 How does violence in a webcomic relate to user ratings of the webcomic and perceptions of violence in the webcomic?Sang Yup Lee, Min Yeob Kim and Pil Kyu Choi Journal of Media Economics, 2025, vol. 37, issue 3, 148-164 Abstract: We examined how the amount of violence depicted in a webcomic episode was related to readers’ ratings of the episode and their perceptions of violence. Furthermore, we investigated how the relationships varied depending on whether the webcomic was action-oriented. To measure violence and readers’ perceptions, we used computational methods based on deep learning, and the relationships between the variables were analyzed using regression models. We analyzed 251 episodes from 23 webcomics. The results revealed that the number of violent scenes in a webcomic episode was negatively associated with the ratings of the episode, regardless of whether the webcomic was action-oriented. However, the negative association was stronger for non-action-oriented webcomics than for action-oriented ones. We found that the number of violent scenes in an episode was positively associated with the number of viewers who perceived violence in the episode negatively and that this relationship was stronger for non-action-oriented webcomics. Date: 2025 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:taf:jmedec:v:37:y:2025:i:3:p:148-164 Ordering information: This journal article can be ordered from DOI: 10.1080/08997764.2025.2518939 Access Statistics for this article Journal of Media Economics is currently edited by Nodir Adilov More articles in Journal of Media Economics from Taylor & Francis Journals |
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