At the Intersection of Demand Creation and Demand Fulfillment: Which Schools Are Getting There First and Why

Michael Klassen and Eric Sitzman

Journal of Marketing for Higher Education, 2000, vol. 10, issue 1, 43-53

Abstract: College and university Web sites have evolved from passive information-laden bulletin boards to interactive “cyber ads,” designed to generate consumer demand for information. A question worth asking is: “How well are we meeting that demand?” By examining the responses of 107 U.S. colleges and universities to requests for enrollment information, this study identifies which schools are fulfilling demand in a timely and effective manner and explains why they are being successful.

Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:taf:jmkthe:v:10:y:2000:i:1:p:43-53

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DOI: 10.1300/J050v10n01_04

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