MBA Marketing Curriculum for the 21st Century

Kenneth Saban, Conway Lackman, John Lanasa and David Burns

Journal of Marketing for Higher Education, 2000, vol. 10, issue 2, 27-38

Abstract: Marketing educators' customers are becoming increasingly dissatisfied with the traditional MBA product. Deficiencies in such areas as course content, skill development (personal communications, computer and statistical abilities, problem-solving skills) coupled with the lack of exposure to emerging industries (international markets, e-commerce, high technology, etc.) need to be addressed to better align student competencies with tomorrow's job requirements. The proposed solution is to modernize today's MBA curriculum. If this action is not taken, the result may be lower demand for MBA graduates and a subsequent decline in student enrollment.

Date: 2000
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1300/J050v10n02_03 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:jmkthe:v:10:y:2000:i:2:p:27-38

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/WMHE20

DOI: 10.1300/J050v10n02_03

Access Statistics for this article

Journal of Marketing for Higher Education is currently edited by Dr Jane Hemsley-Brown, Anthony Lowrie and Dr. Thomas Hayes

More articles in Journal of Marketing for Higher Education from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().