Comparing Two Survey Research Approaches: E-Mail and Web-Based Technology versus Traditional Mail

Colleen M. Howes and Mark R. Mailloux

Journal of Marketing for Higher Education, 2001, vol. 11, issue 4, 51-66

Abstract: In this study, two survey methodologies are contrasted, e-mail-web and traditional mail. Some differences occurred between the two methods, among which are the following: (1) e-mail-web respondents were proportionately more likely to be male, and enrolled in school full time, (2) more individual question non-response was present for the e-mail-web sample, and (3) e-mail-web respondents value different aspects of graduate school.

Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:taf:jmkthe:v:11:y:2001:i:4:p:51-66

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DOI: 10.1300/J050v11n04_04

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