Strategy Development for Incumbent Urban Universities: Moving Forward in an Increasingly Competitive Environment

Kirk Smith

Journal of Marketing for Higher Education, 2002, vol. 12, issue 2, 35-47

Abstract: Recently, many urban public universities have seen a drastic increase in competition. This project integrates Schumpeter's economic theories from 70 years ago with current strategic management theory in order to provide a framework for strategic response to that competition. This article explores all possible combinations of the high-low quality and high-low price dichotomy under the model that the urban college student behaves more like a business than like a consumer.

Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:taf:jmkthe:v:12:y:2002:i:2:p:35-47

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DOI: 10.1300/J050v12n02_03

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