Building a Better Applicant Pool--A Case Study of the Use of Predictive Modeling and Market Segmentation to Build and Enroll Better Pools of Students

Bart Herridge and Robert Heil

Journal of Marketing for Higher Education, 2003, vol. 13, issue 1-2, 33-55

Abstract: Predictive modeling has been a popular topic in higher education for the last few years. This case study shows an example of an effective use of modeling combined with market segmentation to strategically divide large, unmanageable prospect and inquiry pools and convert them into applicants, and eventually, enrolled students.

Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:taf:jmkthe:v:13:y:2003:i:1-2:p:33-55

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DOI: 10.1300/J050v13n01_03

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