Planning and Implementing Institutional Image and Promoting Academic Programs in Higher Education

Rubeena Çetin

Journal of Marketing for Higher Education, 2003, vol. 13, issue 1-2, 57-75

Abstract: Universities face a multitude of issues and challenges in the current era of higher educational endeavors. Universities are being urged to provide high quality education, exist as a well-reputed university, achieve enrollment success, improve competitive positioning, provide contemporary and well-designed academic programs, and maintain financial strength. Further, strategic planning and media management for providing earnest information to internal markets, stakeholders, supplier markets, prospective markets, national and international platforms, and to the community at large have to be accurately designed and implemented.

Date: 2003
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DOI: 10.1300/J050v13n01_04

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