Marketing Colleges to Home-Schooled Students

Perry Haan and Cam Cruickshank

Journal of Marketing for Higher Education, 2006, vol. 16, issue 2, 25-43

Abstract: One emerging but relatively untapped market of traditional age colleges students is children who have been home schooled. The National Center for Educational Statistics estimated that 1.1 million children were being home schooled in 2006 (Conlin, 2006). This non-empirical paper examines issues related to the home school movement as they apply to colleges and universities hoping to attract these students to their institutions. It explores the unique characteristics of home-schooled students who apply to colleges and universities. Recommendations are made to institutions of higher education for attracting more home-schooled students.

Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:taf:jmkthe:v:16:y:2006:i:2:p:25-43

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DOI: 10.1300/J050v16n02_02

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