Does Advertising Pervert Higher Education? Is There a Case for Resistance?

Paul Gibbs

Journal of Marketing for Higher Education, 2006, vol. 17, issue 1, 3-11

Abstract: My argument is that when marketing--particularly advertising--may, under certain circumstances, work against the goals of autonomous, liberal higher education by undermining critical thinking and independent actions. This argument requires that advertising has a primary intent to persuade rather than inform; that by being intrusive, invasive and manipulative it is potentially exploitative and that this exploitation can harm the goal of an education for a common good. Should it do this then it becomes morally problematic.

Date: 2006
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DOI: 10.1300/J050v17n01_02

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