 Aspects of Educational Delivery within Sino-Foreign Educational Alliances: Is This the Real Key to Success?Mike Willis Journal of Marketing for Higher Education, 2008, vol. 18, issue 2, 186-215 Abstract: The topic of educational alliances undertaken between Sino-foreign universities remains a contentious and much debated matter. This is an area of considerable and often very busy activity with a high rate of failure and frustration—yet, also one of reward, mutual satisfaction, and achievement. This paper evaluates a key aspect of these alliances often overlooked in research: educational delivery activities and projects that form the heart and core of alliances. The paper notes that the development and delivery of a range of programs beyond just degree or part degree courses but of research, seminar, and ancillary activities, lies at the very core of a successful alliances, particularly if these activities can be undertaken in a manner that melds two very different cultural and educational worlds, and in a way that can contribute to the Chinese students' sense of well-being and ability to take part in the globalization of the emerging Chinese market economy. Date: 2008 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:taf:jmkthe:v:18:y:2008:i:2:p:186-215 Ordering information: This journal article can be ordered from DOI: 10.1080/08841240802487387 Access Statistics for this article Journal of Marketing for Higher Education is currently edited by Dr Jane Hemsley-Brown, Anthony Lowrie and Dr. Thomas Hayes More articles in Journal of Marketing for Higher Education from Taylor & Francis Journals |
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