Clients' Satisfaction with Monopolistic Services and Commitment to the Organization: A University Context

James L. Thomas and Brent J. Cunningham

Journal of Marketing for Higher Education, 2009, vol. 19, issue 2, 179-190

Abstract: This study investigates the relationship between monopolistic service providers and customer satisfaction and commitment. The authors investigated how the ethical perceptions of service consumers, their perceptions of service quality, and satisfaction effect commitment to the long-term relationship with monopolistic service providers. Results indicate significant relationships between the constructs, supporting previous study findings and logical thought. Results, managerial implications and research implications are included.

Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:taf:jmkthe:v:19:y:2009:i:2:p:179-190

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DOI: 10.1080/08841240903463410

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