Students' trust, value and loyalty: evidence from higher education in Brazil

Claudio Hoffmann Sampaio, Marcelo Gattermann Perin, Cláudia Simões and Hamilton Kleinowski

Journal of Marketing for Higher Education, 2012, vol. 22, issue 1, 83-100

Abstract: This paper focuses on students' perception of value, trust and loyalty and how these constructs connect in the context of higher education in Brazil. For this endeavor we conducted a survey among undergraduate business students in Brazil. The findings suggest that trust in faculty and trust in staff positively affects students' trust in management policies and practices; trust in management policies and practices and trust in faculty positively impacts on perceived value; and, perceived value strongly affects student loyalty.

Date: 2012
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Citations: View citations in EconPapers (6)

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DOI: 10.1080/08841241.2012.705796

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