Students as global citizens: strategies for mobilizing studies abroad

Marianne D. Sison and Linda Brennan

Journal of Marketing for Higher Education, 2012, vol. 22, issue 2, 167-181

Abstract: Universities globally are increasingly seeking to improve the international mobility of their students. There are several latent benefits that accrue to a university whose students and staff actively participate in international exchange programs. Essentially this can lead to an increase in the university's international reputation, opportunities for benchmarking against best practices, capacity to develop international relationships, diversity of student population with all the benefits that accrue from diversity, and access to potential recruitment markets. In this paper we review extant literature to elicit the range of practical factors that play a role in the decision of students to study abroad. We also discuss results from a recent survey among Australian students that revealed their preferences for international work placements.

Date: 2012
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DOI: 10.1080/08841241.2012.736884

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