Antecedents and Consequences of Student Satisfaction with e-Learning: The Case of Private Universities in Egypt

Marwa Medhat Headar, Nadia Elaref and Omneya Mokhtar Yacout

Journal of Marketing for Higher Education, 2013, vol. 23, issue 2, 226-257

Abstract: The current study aims to measure the importance of e-service quality, interactivity, comfort, and familiarity on student satisfaction and behavioral intentions with e-learning in private universities in Egypt. Data from a sample of private university students were collected. Using structural equation modeling, e-service quality, interactivity, comfort, and familiarity were found to be positively related to student satisfaction and behavioral intentions. The mediating role of student satisfaction was not supported, however. The research implications, limitations, and suggestions for future research are discussed.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:taf:jmkthe:v:23:y:2013:i:2:p:226-257

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DOI: 10.1080/08841241.2013.867919

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