How branding process activities impact brand equity within Higher Education Institutions

Robert L. Williams and Maktoba Omar

Journal of Marketing for Higher Education, 2014, vol. 24, issue 1, 1-10

Date: 2014
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DOI: 10.1080/08841241.2014.920567

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Journal of Marketing for Higher Education is currently edited by Dr Jane Hemsley-Brown, Anthony Lowrie and Dr. Thomas Hayes

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