International student satisfaction with, and behavioural intentions towards, universities in Victoria

Siti Falindah Padlee and Vaughan Reimers

Journal of Marketing for Higher Education, 2015, vol. 25, issue 1, 70-84

Abstract: International students make a vital contribution to the Australian economy. Due to their importance, a number of studies have been undertaken to examine the living experiences, attitudes and behaviours of international students in Australia. However, very few studies have examined international students' overall satisfaction with their university experience. The primary objective of this paper is to measure the influence of six individual university service factors on international students' satisfaction, and its subsequent impact on behavioural intentions. The results from the structural equation modelling analysis revealed that overall student satisfaction is influenced by the level of satisfaction with academic services, courses offered, access and augmented services. In contrast, administrative services and physical evidence were found to have a non-significant impact on overall satisfaction. Analysis also revealed a strong relationship between overall satisfaction and behavioural intentions.

Date: 2015
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DOI: 10.1080/08841241.2015.1042098

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