Strike, occupy, transform! Students, subjectivity and struggle

André Pusey

Journal of Marketing for Higher Education, 2016, vol. 26, issue 2, 214-232

Abstract: This article uses student activism to explore the way in which activists are challenging the student as consumer model through a series of experiments that blend pedagogy and protest. Specifically, I suggest that Higher Education is increasingly becoming an arena of the post-political, and I argue that one of the ways this student-consumer subjectivity is being (re)produced is through a series of ‘depoliticization machines’ operating within the university. This article goes on to claim that in order to counter this, some of those resisting the neoliberalization of higher education have been creating political-pedagogical experiments that act as ‘repoliticization machines’, and that these experiments countered student-consumer subjectification through the creation of new radical forms of subjectivity. This paper provides an example of this activity through the work of a group called the Really Open University and its experiments at blending, protest, pedagogy and propaganda.

Date: 2016
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DOI: 10.1080/08841241.2016.1240133

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