Using income effects to market undergraduate education abroad participation in higher education

Margaret Partlo and Frim Ampaw

Journal of Marketing for Higher Education, 2018, vol. 28, issue 1, 66-89

Abstract: Relying heavily on case or regional studies, higher education institutions market the perceived global skills that students acquire from education abroad as a value-added commodity. As industries increase their global reach, understanding the labor market effects of education abroad from a national perspective is necessary and timely. This study isolates many factors known to influence education abroad using the 2008–2012 Baccalaureate and Beyond Longitudinal Study dataset (B&B: 08/12). Through a 2-level hierarchical linear regression analysis model, earning levels of graduates of undergraduate programs are analyzed, offering a national perspective. The findings revealed that students who participated in education abroad earned more money within the labor market, even during harsh recessionary times. While income differences observed between men and women existed in both samples, initial incomes during the first three years post-graduation demonstrated significantly higher wages for some students who studied abroad when compared to their non-participating peers.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:taf:jmkthe:v:28:y:2018:i:1:p:66-89

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DOI: 10.1080/08841241.2018.1425230

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