Exploring the determinants of choosing an academic destination under a short-term mobility: a cross-cultural comparison of Poland and Portugal

Joanna Kosmaczewska

Journal of Marketing for Higher Education, 2022, vol. 32, issue 1, 138-158

Abstract: The present study attempts to propose a model integrating different factors that influence the decision-making process of choosing foreign academic destinations for short-term mobility. The theoretical model will be supported by empirical research carried out using a questionnaire administered to students who participated in an exchange programme in Poland (N = 135) and in Portugal (N = 137). This paper contributes to literature by empirically investigating the pull factors affecting the international students’ decision-making process in three dimensions: the country, the city and the university. The findings have implications not only for universities but, for that matter, for local and national governments.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:taf:jmkthe:v:32:y:2022:i:1:p:138-158

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DOI: 10.1080/08841241.2020.1834487

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