A comparative analysis of institutional commitment: are business students different?

Leslie J. Wardley, John Nadeau and Charles H. Bélanger

Journal of Marketing for Higher Education, 2024, vol. 34, issue 1, 262-282

Abstract: In management education, research combining job design and institutional commitment theory with management students’ co-creation of their learning is underdeveloped. Some findings suggest identifiable differences between different courses of study based on relationship quality and student loyalty approach. However, much of the current research has not explored degree-focused applications of concepts, so job design theory’s core elements could better suit the university business student population. This manuscript makes a significant new contribution through testing a conceptual job design model using structural equation modelling (SEM), which includes antecedents of institutional commitment, an important indicator for retention. The study found autonomy and task significance have an important relationship with commitment for general university students. These relationships did not exist as such for business students. Therefore, special consideration of business students is required to enhance retention. Implications are enhanced by leveraging data (i.e. National Survey of Student Engagement) currently gathered by most universities.

Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/08841241.2021.1977449 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:jmkthe:v:34:y:2024:i:1:p:262-282

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/WMHE20

DOI: 10.1080/08841241.2021.1977449

Access Statistics for this article

Journal of Marketing for Higher Education is currently edited by Dr Jane Hemsley-Brown, Anthony Lowrie and Dr. Thomas Hayes

More articles in Journal of Marketing for Higher Education from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().