Managing students’ attitude, learning engagement, and stickiness towards e-learning post-COVID-19 in Australian universities: a perceived qualities perspective

Rongbin Yang, Santoso Wibowo, Sameera Mubarak and Mubarak Rahamathulla

Journal of Marketing for Higher Education, 2024, vol. 34, issue 2, 1146-1177

Abstract: Studies have been conducted on university students’ acceptance of e-learning systems during COVID-19. However, less attention has been paid to students’ use of e-learning post-pandemic. This research provides a more comprehensive framework to investigate the effects of e-learning students’ various quality perceptions on attitude, learning engagement, and stickiness toward e-learning platforms. A survey-based quantitative method is adopted by this study in which sample data are collected from students in Australian universities. A total of 403 valid samples were analysed using covariance-based structural equation modelling. This study found that students’ perceived educational quality, service quality, information quality, and technical system quality play different roles in their attitudes and behaviours towards e-learning. It expands the information system success model by comparing the effects of students’ various perceived qualities on their ongoing commitment to e-learning. It provides insights to e-learning providers in pursuing better designs and more sustainable development of educational information systems.

Date: 2024
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DOI: 10.1080/08841241.2023.2204466

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