Servicescape in transnational higher education: the effects of campus design, physical environment and facilities on student experience and satisfaction

Stephen Wilkins, Joe Hazzam and John J. Ireland

Journal of Marketing for Higher Education, 2024, vol. 34, issue 2, 992-1011

Abstract: Previous research suggests that campus design and facilities may influence students’ institution choice, perceived teaching and learning quality, student experience, and student satisfaction. However, to our knowledge, this is the first study to investigate the possible benefits of a new purpose-built campus in a transnational education setting from the student perspective. It was found that campus design, physical environment, and facilities may influence students’ choice of institution, but these have less weight than other factors such as the university’s reputation and teaching quality. Most students believe that opportunities for higher quality teaching and learning exist at the new campus, as all participants reported that the new teaching rooms have improved layouts and incorporated more technology. Also, most students perceive their overall student experience at the new campus as good or excellent, and every participant rated their overall satisfaction as the same or higher at the new campus compared to the old campus. No student was less satisfied with the new campus. The research findings suggest that institutions and students may both derive considerable benefits from a new purpose-built campus that has been well-designed and constructed.

Date: 2024
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DOI: 10.1080/08841241.2022.2139792

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