Post Browne Review: a reflective analysis of marketisation dilemmas of senior managers in English universities

Kuldeep Singh Banwait and Charles Hancock

Journal of Marketing for Higher Education, 2025, vol. 35, issue 1, 1-18

Abstract: The Browne Review 2010 was a paradigm shift for higher education funding in England, this paper reflects upon the aftermath faced by university leaders through intensified marketisation. A secondary data analysis was undertaken on previous interview transcripts conducted in 2011 of 30 senior managers from a range of English universities. The purpose was to reflect upon the impact of the Browne Review through a current lens in 2021 to establish if the original dilemmas still exist. Senior managers were initially confronted by an identity dilemma of either being a business or an educational institution, it found that this has increasingly become more complex. The reflective analysis concludes a decisive shift in mindset that English universities now behave similarly to Corporate Businesses in an increasingly uncertain and competitive, but restricted market. Consequently, increased consumerist tendencies of students have increased the gap between universities and students’ differing perceptions of value for money.

Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/08841241.2021.2006853 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:jmkthe:v:35:y:2025:i:1:p:1-18

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/WMHE20

DOI: 10.1080/08841241.2021.2006853

Access Statistics for this article

Journal of Marketing for Higher Education is currently edited by Dr Jane Hemsley-Brown, Anthony Lowrie and Dr. Thomas Hayes

More articles in Journal of Marketing for Higher Education from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().