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Employer Expectations from a Business Education

Fahri Karakaya and Fera Karakaya

Journal of Marketing for Higher Education, 1996, vol. 7, issue 1, 9-16

Abstract: This paper investigates the underlying dimensions of employer expectations from an ideal business education program and compares the importance of thirteen education-related attributes. Factor analysis identified four factors, research skills, interpersonal skills, basic skills, and quantitative skills as the dimensions of an ideal business education.

Date: 1996
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DOI: 10.1300/J050v07n01_02

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