The Rankings of Marketing Programs in China

Wai-sum Siu

Journal of Marketing for Higher Education, 1996, vol. 7, issue 2, 95-102

Abstract: This paper reports how Chinese marketing educators perceive the relative quality of Chinese marketing programs. The rankings and evaluative criteria adopted indicate that Chinese marketing educators consider more on the inputs to the program, for instance faculty quality and strength, whilst output characteristics like competence of graduates receive no attention. The evidence presented in this paper seems to indicate that the faculty quality and strength of Chinese marketing educators are at the moment very weak. Innovative measures, for instance the marketing teaching company scheme, should be adopted.

Date: 1996
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DOI: 10.1300/J050v07n02_08

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