The MBA Program: A Restructured Product for Today's Market

Bradley S. O'Hara, Mike Cudd and John O. King

Journal of Marketing for Higher Education, 1997, vol. 7, issue 4, 1-19

Abstract: In response to much criticism for having lost touch with corporate America, the M.B.A. has been analyzed and reshaped in many of our schools. This article provides a report on the extent and nature of the restructuring movement. The findings are based on a survey of accredited M.B.A. programs, and offer some interesting results to educators and practitioners alike. Restructured M.B.A. programs present administrators with unique opportunities to market their programs to different segments of the graduate business school population.

Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:taf:jmkthe:v:7:y:1997:i:4:p:1-19

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DOI: 10.1300/J050v07n04_01

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