Growth Strategies for U.S. Colleges and Universities

Janet Y. Murray, Russell H. Murray and Larry E. Lann

Journal of Marketing for Higher Education, 1997, vol. 8, issue 1, 41-53

Abstract: In an era of globalization, U.S. colleges and universities should develop proactive marketing strategies to maintain their market share in the U.S. and stimulate sales growth in foreign markets. This paper presents a conceptual framework of formulating growth strategies by higher education institutions in the domestic and foreign markets. In addition, ways to implement these strategies will be discussed.

Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:taf:jmkthe:v:8:y:1997:i:1:p:41-53

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DOI: 10.1300/J050v08n01_04

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