Contrasts Between Benefits Expected and Delivered Among MBA Inquirers, Students, and Graduates

Leigh Lawton and Lorman Lundsten

Journal of Marketing for Higher Education, 1998, vol. 8, issue 3, 15-29

Abstract: A survey was conducted of three groups: prospective students, current students, and alumni. Prospective students were asked what benefits (career, on-the-job performance, and personal benefits) they expected to derive from their MBA education. Current students and alumni were asked what benefits they have derived from their education. The expectations of the prospective students were quite consistent with the experiences of the current students and alumni with respect to on-the-job performance and personal benefits, but the career benefits that prospective students anticipated far exceeded actual experiences. This study should help prospective students to have more realistic expectations and should help MBA-granting institutions to understand an important source of dissatisfaction.

Date: 1998
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1300/J050v08n03_02 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:jmkthe:v:8:y:1998:i:3:p:15-29

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/WMHE20

DOI: 10.1300/J050v08n03_02

Access Statistics for this article

Journal of Marketing for Higher Education is currently edited by Dr Jane Hemsley-Brown, Anthony Lowrie and Dr. Thomas Hayes

More articles in Journal of Marketing for Higher Education from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().